Wednesday, October 8, 2008

What do lapsed donors & lapsed bloggers have in common?

Fall is one of the busiest times in the fundraising arena and one of my many (mostly lame) excuses for not posting as of late. And, like a lapsed donor, it's not that I've lost interest completely, it's just that other things on my plate seemed more pressing .

So, what's brought me back to a commitment to blog more regularly might also be what will bring donors back to your organization...it's that time of year!

As the year winds down, we look (sometimes frantically) to see how we can make up ground on meeting our goals for 2008. And, we're taking a peek at what we'll try to accomplish in 2009. Many of the appeals that have kept me busy the last two months will be landing in mailboxes right when donors are of a similar mindset. Who did they commit to helping this year? What are their priorities? How will their end of the year gifts make a difference?

For donors who have "forgotten" to give as of late, end of the year appeals are the perfect opportunity to remind them of how they "fit" with your organization.

How will you be reminding donors of their belief in your mission and work and how important they are? What will make your well-timed ask a meaningful one?

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